Preferences For Outdoor Recreation:
The Case Of Pulau Payar Visitors
Ahmad Mahdzan Ayob
Shamsul Bahrain Rawi
Siti Aznor Ahmad
The survey questionnaire consists of four parts and was designed to achieve
the main objective of the research which is to value environmental goods
using Contingent Valuation Method, a study funded by the Ministry of Science
and Environment, Malaysia, under the IRPA program. The first part of the
questionnaire is introduction to solicit voluntary participation, the
second part is background information focussing on their island visit,
the third part solicits opinions regarding nature conservation, and the
final part attempts to capture the respondents' socio-economic background.
However, for the purpose of this paper, we concentrate on the third and
final part of the questionnaire in order to capture the tourists' preferences
and motives for making their visit to the island and their attitudes towards
nature and environment in general.
To address the preferences and motives of their island visit,
questions as to whether the choice of visit to Pulau Payar was made voluntarily
or it was already included in a package tour were posed. Respondents were
also asked about the types of activities at Pulau Payar that they were
most interested in. Their perception on attributes and amenities available
at Pulau Payar were also solicited. For the purpose of gauging their attitude
towards nature and its conservation, a 12-item attitude instrument was
constructed. The instrument consists of seven positive and five negative
statements from the elements of "feeling," "belief," "should," and "would"
(Mueller, 1986). The responses were in the form of a 4-point Likert scale
ranging from "Strongly Agree" = 1 to "Strongly Disagree" = 4 for all statements,
whether positive or negative. The scores for positive statements were
later reversed during data analysis, so that "Strongly Agree" = 4, and
"Strongly Disagree" =1. After this conversion, the scores were summated
to form the attitude scale. Finally, some socio-economic background questions
were posed to capture the profile of the visitors.