Weaknesses of Survey

One of the more obvious flaws of the CSD survey is in their service rating system. The scale is not balanced; customers are almost forced to rate the dining experience above average, if they think the dining experience was "ok." The term "average" should really represent the center of a fair scaling system, meaning that there should really be two more categories below "poor" because there are three categories above average (good, excellent, outstanding).

Fairy's suggestion for improving CSD's scaling system

The survey could even eliminate the category of "outstanding" and add just one more category below poor. Perhaps they could include "awful" as a choice below "poor" in rating their service. In our opinion, "excellent" and "outstanding" are almost redundant terms because there really isn't much significant difference between the two words. Both terms are superlatives, therefore we feel they were repetitiously used in the survey.

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