Strengths of Survey

Politeness and enthuthiasm in the survey

CSD also made a polite introduction in its survey when it emphasized the need for the survey to be filled out by the customer in order for the diner to improve the quality in their food and service. The customer, however, is not made to feel obligated to fill out the survey. A "we care" attitude is displayed when the diner thanks its customers on the survey for their patronage. For customers wanting to see change in the service, a dissatisfaction they experienced at the diner is almost a motivation for them to fill the survey out.

Determining advertising strategies

The survey also allocated some space for customers to leave general comments and suggestions. This open-ended question gives a chance to the customer to leave endless possibilities of suggestions for the diner. Another advantage of the survey in terms of determining the advertising success of CSD is through its question of where the customer heard about the diner. Learning where the customer learned about the diner will help CSD verify where their advertising strategies are paying off. They may decide to continue investing or further invest in the form of advertising that seems to be attracting the most number of customers (e.g. radio) over a medium that is not (e.g. The Post).